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Natural Capitalism: Creating the Next Industrial Revolution, Paul Hawken; Amory Lovins; L. Hunter Lovins
Author Name:    Paul Hawken; Amory Lovins; L. Hunter Lovins

Title:   Natural Capitalism: Creating the Next Industrial Revolution

Binding:   PAPERBACK

Book Condition:   Very Good

Publisher:    US Green Building Council 

ISBN Number:   0316353000 / 9780316353007

Seller ID:   3Y5-5CRH-Y860

0316353000 Book is very clean. Crisp pages. Tight binding. Light shelf wear on cover. Sun fading. Good reading copy.

More Description

Hawken ("The Ecology of Commerce") and Amory and Hunter Lovins of the Rocky Mountain Institute, an environmental think tank, have put together an ambitious, visionary book advocating "natural capitalism." Based on the principle that businesses can be good for the environment, "Natural Capitalism" shows how leading-edge companies are practicing "a new type of industrialism" that is both more efficient and more profitable, while simultaneously protecting the planet and creating jobs. Natural capitalism is a way of thinking that seeks to apply market principles to all sources of material value, most importantly natural resources. The authors have two related goals: first, to show the vast array of ecologically smart options available to businesses; second, to argue that it is possible for society and industry to adopt them.



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